‘Upstart’s mission is to provide professional turf managers in Florida, with an experienced, knowledgeable sales team, offering innovative solutions through quality products, and building trustworthy relationships with sincere dependable service'.

Upstart ‘From The Ground Up’
Upstart is owned and run by Ted Owen who has over 30 years practical experience in the Florida golf industry. Upstart’s tag line ‘From The Ground Up’, describes both Ted’s hands-on approach to managing the Company from the ground floor being personally available to customers and members of the Upstart team at all times, as well as the passion and care the Company has for ensuring the full spectrum of customer’s turfgrass needs are satisfied from consultation to grow-in to comprehensive turf programs.

Upstart Team
Upstart has an experienced sales and consulting team who bring a wealth of agronomic knowledge to the Company based on many years of practical experience in the golf industry.  The members of the Upstart team truly listen to their customer’s requirements and are always available to offer advice and expertise in choosing the most appropriate, quality products for their turfgrass needs. Their goal is to ensure ultimate customer satisfaction. Teamwork is essential and encouraged within the Upstart team to guarantee up-to-date, consistent and informative support to its customers.

Upstart Programs
The combined experience of the Upstart team provides the credibility and knowledge to develop effective and efficient turfgrass programs using superior, reliable products. They collaborate with their suppliers and manufacturers to produce programs based on scientifically tried and tested technology that will bring their customers the results they expect.

Upstart Suppliers
Upstart’s success is dependent on a reliable base of consistently high-quality products from carefully selected suppliers and manufacturers. Upstart is committed to working relentlessly with these suppliers to bring customers the most appropriate and effective products to meet their individual needs, and to providing excellent follow-on information and support.

“Upstart’s success in the golf industry has grown through our attention to detail and strong work ethic. Everything we do is about customer satisfaction and we will always go that one step further to ensure our customers are happy with their products and our service.”
 Ted Owen,
President, Upstart Products ‘From The Ground Up’.